Disdier and Marette,Globalization Issues and Consumers’ Purchase Decisions for Food Products: Evidence from a Lab Experiment, EAAE 2011 Congress, Zurich

For example, 43% of respondents to the Eurobarometer public opinion surveys published by the European Commission in autumn 2008 think that globalization represents a threat to employment and companies in the European Union (European Commission, 2008). This negative feeling combined with the 2008 financial crisis led to fears of new protectionism (van Bergeijk, 2010).

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